85 % of all internet users in the United States watched online video content monthly on any of their devices.
54% of consumers want to see more video content from a brand or business they support.
87% of marketing professionals use video as a marketing tool.
Videos are a consumers’ favorite type of content to see from a brand on social media.
88% of video marketers are satisfied with the ROI of their video marketing efforts on social media.
Video marketers get 66% more qualified leads per year.
YouTube is the most popular video-sharing platform for marketers, with 88% of them planning on using it in 2020. Facebook is second with 76% percent.
8 out of 10 people have purchased a piece of software or app after watching a brand’s video.
Internet users spent 6 hours and 48 minutes per week watching videos online in 2019.
In 2022, 82% of the global internet traffic will come from video streaming and downloads.