What are Corporate Videos?

Introduction

At Up in the Air Films, we excel in producing high-quality corporate videos that effectively communicate your company’s message and values. Corporate videos are a versatile tool used by businesses to engage with various stakeholders, including employees, clients, and investors. These videos can serve multiple purposes, from training and internal communication to marketing and investor relations.

Purpose of Corporate Videos
  • Internal Communication: Corporate videos are an excellent way to communicate important messages within your organization, ensuring that all employees are informed and aligned.
  • Training and Development: These videos can be used for employee training and development, providing consistent and comprehensive instruction.
  • Marketing and Promotion: Corporate videos can help promote your products or services to potential clients and customers, showcasing your company’s strengths and capabilities.
  • Investor Relations: They can be used to communicate with investors, providing updates on company performance and future plans.
Benefits of Corporate Videos
  • Enhanced Communication: Corporate videos improve communication within the organization, ensuring that messages are clear and consistent.
  • Increased Engagement: Videos are more engaging than text-based communication, making it easier to capture and retain the audience’s attention.
  • Cost-Effective Training: Using videos for training can be more cost-effective than traditional methods, as they can be reused and easily distributed.
  • Professional Image: High-quality corporate videos enhance your company’s professional image, building credibility and trust with stakeholders.
Types of Corporate Videos
  • Internal Communication Videos: These videos are used to communicate important updates and messages to employees.
  • Training Videos: Provide comprehensive training to employees, ensuring they have the knowledge and skills needed to perform their roles effectively.
  • Promotional Videos: Showcase your products or services to potential clients and customers, highlighting their benefits and features.
  • Investor Relations Videos: Communicate with investors, providing updates on company performance and future plans.
How We Determine Project Pricing

At Up in the Air Films, our project pricing is determined by several key factors:

  • Preproduction Time: This includes all the planning and preparation required for your project, such as scripting, outlines, scheduling, and storyboarding. The complexity of these elements can significantly impact the overall cost.
  • Production Time: The amount of time and the level of production needed are crucial factors. For instance, do we only need half a day with one filmmaker, or do we require a full day with a team of 2-3 members? The scope of the shoot and the resources required will influence the pricing.
  • Post-Production: The number and complexity of deliverables are also considered. For example, a 1-minute video with only b-roll shots set to music is very different from a 2-minute video that includes several interviews, a message from your CEO, and possibly a client testimonial or two, all woven into a compelling storyline. Additionally, whether we are working with a scripted project or creating a story from multiple interviews can affect the pricing.
  • Delivery Time: Does your project fit into our standard delivery time of 4-6 weeks, or do you need it faster? We offer expedited delivery options that can also affect the overall price.
Average Price of Corporate Videos

The cost of producing a corporate video with Up in the Air Films can vary based on several factors, including the complexity of the project, the length of the video, and the level of expertise required. Here’s a general idea of what to expect:

  • Budget-Friendly Options: For those looking for high-quality yet cost-effective solutions, our budget-friendly options range from $1,500 to $3,000 per minute of video. These packages are ideal for businesses looking to make a significant impact without a large investment.
  • Higher Production Value Options: For those seeking top-tier quality, our higher production value options range from $5,000 to $20,000 per minute. These productions typically include more experienced crew, advanced equipment, and sophisticated post-production techniques. High-end productions, which may involve complex shoots, animations, and high-profile talent, can cost upwards of $50,000.

We also offer pre-built packages for corporate clients, providing ready-to-roll options that fit within any budget. These packages are designed to meet the diverse needs of businesses, ensuring that you get the best value for your investment.

Creating Effective Corporate Videos

To create an effective corporate video, consider the following tips:

  • Define Your Message: Clearly outline the message you want to convey and ensure it aligns with your company’s values and goals.
  • Know Your Audience: Understand who your target audience is and tailor the video content to resonate with them.
  • Keep It Concise: Aim for a concise and focused video that delivers the message without overwhelming the viewer.
  • Use High-Quality Production: Invest in good production quality to ensure the video is visually appealing and professional.
  • Include a Call-to-Action: Encourage viewers to take the next step, whether it’s visiting your website, contacting your sales team, or investing in your company.
In Conclusion

In conclusion, corporate videos are a vital component of modern business strategies, offering a dynamic way to communicate with various stakeholders and strengthen your company’s image. At Up in the Air Films, we leverage the power of video to enhance your corporate communication, engage employees, and drive business growth.

Explore a few of our Corporate Videos

Up in the Air Films is a video production company that specializes in creating corporate videos in Houston, TX. Take a look at a few of the different types of Corporate Videos we can offer! Of course if you don’t see something you are looking for, we can always create a customized video to meet your needs. 

If you'd like us to help with your next production

Please click the button below to set up your free consultation. We look forward to hearing from you.

Learn More